Water sounds that seem relaxing but were actually recorded from leaks to warn about wastage.
Context/problem
According to a study by Instituto Trata Brasil, almost 40% of treated water is lost in pipes and connections during distribution.
The losses are equal in volume to 7,500 Olympic swimming pools per day.
The losses are equal in volume to 7,500 Olympic swimming pools per day.
Insight
The sound of water is recognized as a relaxing sound—it is common for people to listen to it as a way of meditating and relieving stress.
But the sound of waterfalls, streams, and rainfall are very similar to the sounds of a leaky pipe, an overflowing drain, or a burst hydrant.
But the sound of waterfalls, streams, and rainfall are very similar to the sounds of a leaky pipe, an overflowing drain, or a burst hydrant.
Idea
To highlight this problem, on March 22 (World Water Day), we recreated relaxing sounds using the noise of water that is being wasted.
At the end of each audio track, we told the listener where the sound came from and revealed the above-mentioned facts about water wastage in Brazil, as well as how Amanco Wavin can help solve the problem.
At the end of each audio track, we told the listener where the sound came from and revealed the above-mentioned facts about water wastage in Brazil, as well as how Amanco Wavin can help solve the problem.
RADIO SPOT 60" (english version)
RADIO SPOT 60" (português)
Link to “Water sounds to relax” playlist
Advertiser: Amanco Wavin
Agency: Artplan
Campaign: Sounds of Waste
Executive Creative Director: Alessandro Bernardo
National Content Director: Eder Redder
Creative Directors: André Batista & Carla Cancellara
Creative: André Ignatiuk & Zeca Pinto
Content: Andressa Gomes
General Director of Services & Operations: Eduardo Megale
Services Director: Evelyn Silvestre
Services: Priscilla Bulau
General Media Director: Gláucia Montanha
Media Director: Natália Fernandes
Media: Cecília Araújo, Lahuane Rebello, Anna Melo
Planning: Anderson Oliveira & Raquel Policastro
Projects & Operations Manager: Karin Queiroz
RTVC Director: Felipe Cunha
RTVC Producer: Angela Felício & Wellington Inácio
Video Production: Conteúdo Urbano
Sound Producer: Canja Audio
Services: Guga Costa
Project Coordination: Matheus Brandão & Flavia Medeiros
Music Directors: Eduardo Karas, Lucas Sfair, Filipe Resende
Music Supervisor: Leonardo Lima
Music Producers: Leonardo Lima & Guilherme Moreno
Editing & Motion: Victor Motta & João Costa
Customer Approval: Fábia Guerra & Flávia Souto