60%, 73% and 80% cocoa for you who are 100% demanding.

Hershey's Special Dark is a chocolate made to please people with such exigent
palates that we knew that making a commercial for them would not be an easy task. 
So we let them choose the scenes for our new commercial themselves. 
In instagram stories polls, they were able to vote on the scenes and put together
the most exigent commercial Hershey's ever done.
My role: ACD Associate Creative Director
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