Chaaaaama a Neosa, porque a vida te chama.
Neosaldina chama consumidor para um mundo sem dor de cabeça.
Com o novo posicionamento “Chama a Neosa, porque a vida te chama”, a marca ressignifica sua assinatura, que vem sendo trabalhada há anos, encorajando pessoas a responder aos chamados da vida. Seja para pegar uma praia, dançar, jogar ou tirar onda com os amigos.
Neosaldina partiu do bordão popular “Chaaama”, tão usado pelos brasileiros, para transformá-lo em um call to action proprietário da marca.
My role: Creative Director
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